Taxi businesses are very lucrative and with the correct strategies one can increase their taxi network and ROI in a short span of time. These days most taxi service businesses face drive shortages every now and then. They fail to retain and attract more drivers, resulting in bad service. As a happy driver means a happy client.

The key to success in the taxi business is attracting and retaining professional drivers who can provide world class service to the passengers.


In this article, I will share 6 incredible strategies to attract more drivers.

1) Bonuses
Who wants to work without an incentive? Gone are the days when a handsome salary package was the true game changer. According to several human psychology studies, it shows that incentives keep employees highly motivated. Inculcating surge bonuses and sign up bonuses are a great and quick way to attract more experienced and professional drivers. Drivers who love to work hard in peak hours, rightly deserve a higher rate. Offering referral bonuses can help retain your existing drivers. This way your drivers will stay motivated, earn extra money and remain loyal to you company.

2) Car Rental Programmes
There are drivers who are unable to pursue this profession due to lack of vehicle. Your business can attract more drivers by offering them a car rental programme. This way you can keep the supply of your drivers flowing by allowing potential cab drivers to sign up. Take advantage of gaps. If you wish to grow your taxi business than you must be willing to compete with tech giants like uber and lyft. Learn their drawbacks and areas of improvement, basically strengths and weaknesses. Hire a team of business experts who can study those weaknesses for improvement.

3) Transparent Communication
Every successful taxi business has an established communication system so the drivers have faith and trust in the company. Always look out for your drivers as everyone enjoys and deserves job security. If there is an issue, communicate clearly before putting penalties. Recognising and meeting their demands will help your taxi company immensely.

4) Points of Interests for the Taxi Driver
Taxi drivers in every city have some favourite hot spots and dedicated parking areas which they use to catch more passengers. You can facilitate your drivers by making these hot spots available for them. This way, your drivers will stay motivated and your driver network will surely grow. How can you fill those locations? Well you can do so by enabling the registration for drivers or obtaining approval from the owners.

5) Goodbye Primitive Marketing
Do not use primitive marketing strategies. Drivers all over the world have common traits which can be used to your company’s advantage. In 2022, boring social media policies like Facebook or Instagram ads will not surprise anyone.. Drivers usually don’t have the time to surf on the internet as they are on route. This is where creative thinking takes up a battle.
The answer is radio marketing. Think about it for a moment, what device do taxi drivers use more often than a smartphone? The radio! Find out the most popular local radio stations and invest in running your ads there. Please be creative with your ads, don’t just sell your app or talk high of your taxi company. Maybe get the CEO to share his story or drivers can speak about the company. Get creative and your driver network will increase. You can always invest in fleet branding and put up attractive driver jobs. This will attract many potential taxi drivers to your business.

6) Driver Friendly Mobile Apps
Taxi apps are usually customer centric but for attracting and retaining younger drivers, it is essential for your taxi service to launch a driver app which can help your drivers out with fares, routes and lodging complaints. Your driver app should be make viewing online bookings easier by being super user friendly.


Creative strategies to attract more drivers can take your taxi business to another level. Always remember that happy drivers are directly related to happy customers so make sure to hear them out and resolve their issues at the earliest. Implementing our time tested strategies  to attract professional drivers will give the results your business has been looking for.


247 cars is a self-made individual’s dream come true. It started as a small start-up in 2012 and has blossomed into a powerhouse in the West Midlands, UK.

The company’s popularity has increased due to its exemplary customer service. With close to zero complaints from clients under its roof, 247 cars has set the bar high for other taxi companies. The e-hailing taxi firm offers an easy to use app which can help customers get a cab at their doorstep within minutes of tapping the screen.

Number Of Drivers

Rides Completed

Drivers Rating


I needed a disabled taxi I am a wheel chair user.. the taxi arrived on time. Was very helpful and patience getting myself and my powerchair into the taxi. His quick reflexes stopped me falling out the taxi because of me miss placing my foot . Thank you so much for saving me. . I would recommend this taxi
Rita Booker
Ordered a taxi on a Friday peak and extremely busy time. My taxi arrived within 5 minutes. Taxi driver was really pleasant and drove safely in lots of traffic. I arrived at my destination in good time
Pam Lakhpuri
Taxi driver was very kind first thing he did as he arrived at my collection point was got out of the taxi and offered to put my case in the boot. The journey to my destination was very pleasant. He was chatty , polite and a ray of sunshine making my journey happy , no loitering in traffic and I got to my destination quickly and safely. Thank You
Excellent service to Birmingham airport for 8 of us. Booking was easy, confirmation text and called on morning of flight to say was on way. Would definitely use again. Good price also
Amy Jose
Very good and reliable service. Turned up as requested. My driver checked the route due to heavy traffic and was able to navigate the back roads to save journey time. Car was very clean and comfortable and the driver was very friendly and professional. 10/10
Sue Shrimpton