247 Cars Privacy Policy

Last updated: July 2025

1. Who We Are

247 Cars is a licensed private hire taxi operator serving the West Midlands, including Walsall, Willenhall, Darlaston, Lichfield, and surrounding areas. This Privacy Policy explains how we collect, use, and protect your personal information across our app, website, phone bookings, and business services.

Data Controller:

247 Cars Group (including all affiliated branches). For any privacy-related queries: [email protected]

2. What Data We Collect

A. Booking & Account Data

  • Full name, phone number, email
  • Pickup/drop-off locations, journey history
  • Payment confirmation details (via trusted providers)
  • Corporate account details (company name, VAT number, business address)

B. Mobile App & Website Data

  • Device ID, operating system, browser type
  • IP address, language settings, time zone
  • App usage statistics, crash logs
  • GPS/location data (real-time and past rides)

C. Communication Records

  • Call recordings (for training and dispute resolution)
  • Email and contact form interactions
  • Push notifications

3. How We Use Your Data

  • To manage and fulfil your bookings
  • To provide customer support and resolve issues
  • To send ride updates and notifications
  • To process secure payments and provide receipts
  • To detect and prevent fraud or misuse
  • To improve app and website performance
  • For lawful advertising, analytics, and remarketing (with consent)

4. Lawful Basis for Processing

Purpose

Legal Basis
Booking and customer support  Contract
Payment records and invoicing  Legal obligation
App/website analytics Legitimate interest
Marketing and retargeting Consent (via cookie/app banners)
Emergency disclosure (e.g. NHS, police) Legal obligation

 5. Cookies and Tracking Technologies

We use cookies and similar technologies across our website and mobile app. These help us provide a better user experience and run our services efficiently.

Types of Cookies We Use:

Cookie Type

Purpose
Strictly Necessary Enables core booking and security features
Performance Tracks site performance and usage (e.g. Google Analytics)
Functional Remembers your settings and preferences
Targeting/Advertising Used by platforms like Meta, Google, LinkedIn, TikTok to show you relevant ads

Your Choices

  • On our website, you’ll see a cookie consent banner on your first visit. You can:
  • Accept or reject non-essential cookies
  • Change your preferences at any time
  • On the mobile app, consent is collected using opt-in settings (no pre-ticked boxes).
  • You can also block cookies via your browser or device settings, though this may affect functionality.

6. Who We Share Your Data With

Your data may be shared with trusted third parties:

Payment Processors

  • Google Pay
  • Apple Pay
  • Pay by Card
  • Pay by Link

Advertising & Analytics Platforms

  • Meta (Facebook, Instagram)
  • Google Ads, Google Analytics, Google Tag Manager
  • LinkedIn, TikTok
  • Firebase
  • Brevo (email/SMS communication)
  • Mobile push notifications (iOS & Android)

Hosting & Technology Providers

  • Autocab Cloud
  • Firebase
  • AWS (if used)

Communication & Call Handling

  • Autocab (Phantom) voice & call recording systems

Regulatory Bodies

  • HMRC
  • NHS
  • Law enforcement (when legally required)

Trusted Affiliates

  • Licensed subcontractors operating under data processing agreements

All partners are contractually bound to protect your data and may not use it for their own purposes.

7. Data Retention

Data Type

 Retention Period
Journey history 12–24 months
Payment records 6 years (HMRC requirement)
Call recordings  Up to 12 months
App usage/analytics 12–24 months
Corporate account data 6 years post-termination

8. Your Rights

You have the right to:

  • Access your personal data
  • Correct or update it
  • Request deletion of your data
  • Withdraw consent for marketing
  • Object to data use (e.g. profiling)
  • Restrict or limit how we use your data
  • Request a copy of your data (data portability)

To exercise these rights, email: [email protected]. We’ll respond within 30 days.

9. Data Security

We take appropriate technical and organisational measures to protect your data:

  • SSL encryption across all platforms
  • PCI-DSS compliance via Sagepay & Judopay
  • Encrypted call recordings
  • Restricted internal access to personal data
  • Secure cloud hosting (Autocab, AWS, Firebase)
  • Regular system monitoring

10. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children. If we become aware that such data has been collected, we will delete it promptly.

11. Changes to This Policy

We may update this policy to reflect legal changes or improvements to our services.
The latest version will always be available at:
www.247-247.net/privacy-policy/

12. Contact Us

For privacy-related enquiries, please contact:

247 Cars Support
[email protected]
www.247-247.net
Based in West Midlands, UK